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Arterton London
Princes Arcade Showroom
Savile Row's Sartorial Supplier
Arterton is a London-based design atelier specialising in menswear accessories, garment care, and footwear.
The collaboration set out to capture their showroom, located within Princes Arcade, hand-painting one of their Yearn Shoemaker Chelsea boots for display
We decided to collaborate with Arterton as we felt our values aligned. Their focus on craftsmanship over mass retail, keeping selections small to prioritise considered design, and a willingness to innovate on classic silhouettes.
It's also provided an invaluable opportunity to learn more about shoe care and restoration from their team.
Since completing the display shoes, we've since brought the painting into the arcade itself, live, as curious people stopped to watch the process unfold in real time.
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